公司新标识的价值 Apple - A chic redesign 苹果——时尚的新设计 Talk about a makeover. Just imagine what an iBook or iPhone would look like with this image on it: definitely not as chic. 什么叫彻底改头换面!想象在iBook电脑或者IPhone上还印着原来的标识:肯定不如现在这么时尚。 Ronald Wayne designed Apple s original logo in 1976 when the company was still operating out of a garage. It shows Isaac Newton sitting beneath a tree with an apple dangling precariously above his head.百考试题-全国最大教育类网站(www.Examda。com) 罗纳德•.韦恩(Ronald Wayne)于1976年设计了苹果(Apple)原始标识,当时苹果公司还在一间车库里小打小闹。标识上是牛顿坐在树下,头上一个苹果摇摇欲坠。 Rob Janoff used the same apple in his redesign a year later. "You can almost feel the 70s and 80s taking place when you take a look at that rainbow apple," says Bill Gardner, principal of Gardner Design. 一年以后,罗伯•.让诺夫(Rob Janoff)重新设计标识,仍然采来源:考试大用了这一苹果的形象。Gardner Design公司的负责人比尔•.加德纳(Bill Gardner)说:“透过彩虹苹果的形象,你几乎能感受到70年代和80年代的变迁。” Apple 0dropped the multi-colored logo in 1998 for a monochromatic version, produced in every color imaginable, until transitioning it to today s popular shade of chrome. 1998年,苹果不再采用多颜色标识,转而使用单色版,推出了各种各样颜色的标识,直到后来出现了今天使用的泛着金属光泽的银灰色苹果。