In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company s new ice-cream sandwich. Tanya: Good morning, Carla. How are you today? Carla: I m doing fine. How about you? Tanya: Great, thanks. So, what s the status of our advertising campaign? Carla: As I mentioned before, it ll be a national campaign starting next month. We ve decided to use a variety of media for full coverage. First, we ll have 30-second spots on television once a day for 3 weeks.At the same time, we ll do 15-second radio commercials 3 times a day in 0selected cities with large populations. Finally, we ll have some outdoor ads using billboards near main entrances to big cities. Tanya: What style will the ads use? Carla: We re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There ll be some reason why thrown in to hype our choice of flavors and show everyone they re not stuck with just vanilla. Tanya: Sounds like an ideal approach. Will we have a new slogan? Carla: Definitely. The advertising agency s working onthat right now. They ll have some proposals ready by the end of the week. Tanya: Sounds like we ll have a winner on our hands! 中文: 在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。 Tanya: 早上好,Carla.你今天过得怎么样? Carla: 我很好,你呢? Tanya: 很好,谢谢。我们公司的广告宣传作得怎么样了? Carla: 正如我以前所提到的,我们下个月开始的宣传活动,是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告,每天一次,时间为30秒钟传。同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。最后,我们还会有一些户外宣传活动,在 大城市的主要入口处,树立广告牌。 Tanya: 那么采取什么样的风格呢? Carla: 我们将把焦点放在日常生活方面,告诉你只要吃一个冰淇淋三明治,就能消除夏日炎热。我们还会通过对多样性口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是惟一的口味。 Tanya: 似乎是个完美的方案。我们会有新的口号吗? Carla: 当然,广告代理商正在设计呢。这个周末会出台一些新的策划。 Tanya: 听起来我们将会成为一个大赢家! 更多信息请关注100Test外语站点。