你来我往价格战 Buy and Sell
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底限。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看下面分解:
--------------------------------------------------------------------------------
英文正文
--------------------------------------------------------------------------------
Robert: Even with volume sales, our costs for the Exec-U-Ciser won t go down much.
Dan: Just what are you proposing?
Robert: We could take a cut on the price. But 25% would slash our profit margin. We suggest a compromise - 10%.
Dan: That s a big change from 25! 10 is beyond my negotiating limit. Any other ideas?
Robert: I don t think I can change it right now. Why don t we talk again tomorrow?
Dan: Sure. I must talk to my office anyway. I hope we can find some common ground on this. (next day) Robert, I ve been instructed to reject the numbers you proposed. but we can try to come up with something else.
Robert: I hope so, Dan. My instructions are to negotiate hard on this deal - but I m trying very hard to reach some middle ground.
Dan: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.
Robert: Dan, I can t bring those numbers back to my office - they ll turn it down flat.
Dan: Then you ll have to think of something better, Robert.
--------------------------------------------------------------------------------
中文翻译
--------------------------------------------------------------------------------
R: 即使是大量销售,我们的‘健你乐’生产成本仍然无法降低太多。
D: 那你的建议是…?
R: 敝公司可以降价。但是七五折会过度削低我们的毛利。我们建议双方各让一步-九折。
D: 那跟七五折差太多了!九折实在超出我的谈判限度。有其它方案吗?
R: 我现在没办法决定。这样吧,我们何不明天再谈?
D: 可以。反正我也得和公司方面讨论一下。希望我们能够达成共同协议。
R: (次日)Robert,奉上头指示,我得否决你所提的折扣,但我们还是可以找出其它可行的办法。
D: 希望如此,Dan。上面指示我要强硬地谈这笔生意--但我一直想达成折衷的方案。
R: 我了解。那么我们提议阶段式的协议。前半年先给我们八折,后半年,则打八五折。
D: 我没办法向公司报告这样的数字--他们一定会打回票的。
R: 那你就得想出更好的法子啰!
相关文章
国际商务英语综合教程:第十五课
国际商务英语综合教程:第十三课
国际商务英语综合教程:第十二课
国际商务英语综合教程:第十一课
国际商务英语综合教程:第十四课
澳大利亚华人论坛
考好网
日本华人论坛
华人移民留学论坛
英国华人论坛