1.为什么要全球化: (1)Increase sales and profits by absorbing extra capacity and reduce unit cost. (2)Spread economic risk over a wider number of markets. Gain competitive advantages by seeking low cost pruductio facilities close to raw materials or cheap laor. (3)Access to new tech through JV, and advanced transportations , marketing. (4)Exploi overseas markets, Economy of scale, expane internationally.
2.正面: (1)Economy of scale. (2)Experience and resources are shared across countries. (3)Service for multinational buyers.