04-05年床上用品市场商务英语报告

文章作者 100test 发表时间 2007:03:16 21:14:59
来源 100Test.Com百考试题网

2004-2005 Annual Report on China’s Bedding Market

[Key Words] China’s Bedding Market
Title:2004-2005 Annual Report on China’s Bedding Market 来源：www.examda.com

Report Summary

The report sums up the development of the global and Chinese bedding markets in 2004. Through accurate data and full elaboration, it describes the structure of China’s bedding market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players’ competitiveness.

The report especially points out the following: China’s bedding industry grew rapidly in 2004, and market size increased sharply. Exports and foreign exchange earnings also kept growing. There is still a rather low degree of concentration in the bedding industry. On the whole, it is still a market of perfect competition. Long excessive competition has kept the overall profit level in the industry low. As people’s standard of living continues to rise and residential construction and the tourism industry continue to develop in the next few years, there will be rises in the market demand for bedding products in the market. As an emerging durable consumer product, bedding will become a new growth area and a focus of competition in the textile industry.

After analyzing major factors affecting the development of China’s bedding market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides development strategy and recommendations for leading enterprises and growing enterprises respectively.

Report Outline

I. Overview of the Global Bedding Market in 2004

(I) Development Status
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
1. U.S.
2. France
3. India
4. Pakistan

II. Size and Structure of China’s Bedding Market in 2004

(I) Market Size
1. Present Situation
2. Market Characteristics and Problems
(II) Product Structure
1. By Category
2. By Fabric
3. By Function
(III) Brand Structure
(IV) Regional Market structure
(V) Structure of Sales Channels

III. Analysis of Supply and Demand in China’s Bedding Market in 2004

(I) Demand Analysis
1. Analysis of Consumption Themes
2. Analysis of Factors Affecting Demand
3. Changes in Consumer Demand
(II) Supply Analysis
(III) Analysis of Market Features 来源：www.examda.com

IV. Competition Situation in China’s Bedding Market in 2004 &. Assessment of Leading Players’ Competitiveness

(I) Competition Situation
1. Competition Situation
2. Means of Competition
(II) Assessment of Leading Players’ Competitiveness
1. Ningbo Veken Co., Ltd.
2. SUNVIM Hometextile Co., Ltd.
3. Jiangsu Menglan (Group) Corp.
4. Shenzhen Fuanna Bedding Co., Ltd.
5. Mengjie Sewed Products Industrial Company

V. Factors Affecting the Development of China’s Bedding Market from 2005 to 2009 来源：www.examda.com

(I) Favorable Factors
(II) Unfavorable Factors

VI. Analysis of Development Trend of China’s Bedding Market from 2005 to 2009

(I) Industry Development Trend
(II) Structural Development Trend
(III) Trend of Marketing and Innovation

VII. Forecast of China’s Bedding Market from 2005 to 2009

(I) Forecast of Market Size
1. Overall Market
2. International Market
(II) Forecast of Market Structure
1. Structure of Marketing Channels
2. Structure of Corporate Organization 来源：www.examda.com

VIII. Recommendations

(I) Marketing Strategy
(II) Product Strategy
(III) Channel Strategy
(IV) Promotional Strategy

Report Specifications

(I) Objective of Report
(II) Research Scope
(III) Survey Region
(IV) Data Source
(V) Research Approaches
(VI) General Definition
(VII) Market Definition
(VIII) Evaluation Index System of Competitiveness
(IX) Forecasting Model
(X) Special Specifications
(XI) Research Object